Add Google Analytics tracking to Timely

Google Analytics provides a free method of gathering information about visitors to websites. 

As Timely is web-based, you can use Google Analytics to capture information whenever the mini-website is accessed or the online booking process is used.

Note: Timely is simple but Google Analytics requires technical ability, and they change their interface often.


Create a Google Analytics account

The first step is to set up Google Analytics to track your Timely booking activity followed by the Timely set up.

  1. Head to Google Analytics and click Access Google Analytics.
  2. Click Sign up to create a new account.
  3. From the What you would like to track? option select 'Website'.
  4. Add an account name (e.g., Your business name).
  5. Add a website name (e.g., Timely online booking).
  6. Set the website URL to:
  7. Select the relevant industry category, reporting time zone (i.e., your time zone) and preferred data sharing options (or leave as default).
  8. Click the Get Tracking ID button and accept Google's Terms of Service (TOS).
  9. Copy the tracking ID (e.g., UA-XXXXXXXX-1) from the top of the tracking info page.
  10. Click the Save button.

Note: "Universal Analytics" is now the default option for all new accounts as Google is phasing out Classic Analytics, for more information check out their developer resources on transitioning to Universal Analytics here:


Add Google Analytics tracking to Timely 

  1. Log into Timely.
  2. Head to Setup in the main menu and choose Google analytics from the options (under the Promote heading).
  3. Select your Analytics type (Classic or Universal).
  4. Add Your account ID/tracking ID in the field provided:
  5. Select how you would like your booking steps to be recorded into your analytics account. The options include:
    1. Simple: A distinct page address excluding any query-string for each booking step.
    2. Full: (recommended) A distinct page address including any query-string for each booking step. Use this one to track confirmations.
    3. Default: The default page address as detected by the analytics script. Note this may result in multiple booking steps being recorded under the same page address.
  6. Click Save to update.

That's it! 👍

Note: Google analytics can take up to 24 hours before the reports start showing any activity so check back the following day. You can also head back to the tracking info page at Google analytics in a few hours to see if Google has verified your tracking code!

Find out more about Google Analytics

Here are a few extra Google analytics resources that might help:

Still need help? Get in touch with the Support Team Get in touch with the Support Team