Add Google Analytics tracking to Timely

Google Analytics is a powerful platform that allows you to track who visits your website.

You can use Google Analytics with your Timely account, to track visits to your mini-website and/or online booking process.

In this guide we'll step you through the process of connecting Google Analytics to Timely:

  1. How it works and what you can track.
  2. Create a free Google Analytics account.
  3. Add Timely to an existing Google Analytics account.
  4. Add Google Analytics to Timely.

Disclaimer: While we can help you with the initial setup process with Google Analytics, we aren't able to provide any support around accessing and using Google Analytics. We recommend taking a course to get the most value out of Google Analytics, Google offer free courses through their  Google Analytics Academy.


1

How it works and what you can track  

When you connect Google Analytics to Timely, you will be able to record a client's progress across the online booking process, including when an appointment has been successfully booked.
We record each step of the online booking process as a separate URL/link for you to see and track in your Google Analytics account. This allows you to track: 
  • How many people start the online booking process.
  • How many people complete the booking process.
  • What step people are dropping off (which step has the least views)
  • How many times people have abandoned the payment process (only available if online payments are enabled)
  • How may times people have reached the failed payments page (only available if online payments are enabled)

Tracking conversions

To track online bookings with Google Analytics, you will need to head to the Behaviour > Site content > All pages report: 

When the client successfully completes an online booking via Timely, they will be taken to a unique landing page. Because of this, there isn't a single URL you can use to track successful online bookings. 

This also means that it's not currently possible to set up as a goal for a completed booking i.e. using the conversion tracking functionality in Google Analytics. 

Tracking referrals

When you use Google Analytics with Timely, you will also notice that there are two main sources:

  • Direct will indicate that they headed to the website/URL directly.
  • Referral will identify that they came to the booking process from another link.

To identify where the client originated from, you require something called cross-domain tracking - the ability to track someone across different websites/domains. Unfortunately, this isn't something that's currently supported in Timely, so the exact referral source can't be recorded.

Using Google Adwords with Timely

At the moment, using Google Adwords with Timely isn't supported. There are two key puzzle pieces required to do so: cross-domain tracking (the ability to track a visitor across different websites) and a field to allow a snippet of code to be added directly to the completed step of the online booking process.

If you are wanting to track ROI with Google Adwords, we are keen to hear your feedback! Please reach out to us on  help@gettimely.com to register your support for this functionality.


2

Create a free Google Analytics account

If you aren't already using Google Analytics, then you can create a free account to add your Timely bookings to:
  1. Head to the Google Analytics page: https://www.google.com/analytics/analytics/
  2. Click Sign up for free to create a new account.
  3. You'll be prompted to sign in with your Gmail address: 

  4. When you reach the landing page, click the Sign up button: 

  5. Select Website from the What you would like to track? section: 

  6. You'll then be prompted to enter some information:
    1. Add an Account name (e.g., Your business name).
    2. Add a Website name (e.g., Timely online booking).
    3. Set the Website URL to: book.gettimely.com (you'll also want this to be set to https://).
    4. Select the relevant industry category.
    5. Select the reporting time zone (i.e., your time zone).
  7. You can then update your Data sharing preferences to suit your requirements (this won't affect the way your tracking works, just how you share information with Google).
  8. Click the Get Tracking ID button to complete the process: 
  9. You'll be asked to accept Google's Terms of Service (TOS), which you must accept to complete the signup process.
  10. You'll then be taken to your Google Analytics home page. You can copy the Tracking ID (e.g., UA-XXXXXXXX-1) from the top of the page: 

3

Add Timely to an existing Google Analytics account

If you are already using Google Analytics, then you can set up a new property to track your Timely bookings:
  1. Go to your Google Analytics home page: https://analytics.google.com/analytics/web
  2. Go to the Admin page and click Create property:

  3. Select Website from the What you would like to track? section: 
  4. You'll then be prompted to enter some information:
    1. Add a Website name (e.g., Timely online booking).
    2. Set the Website URL to: book.gettimely.com.
    3. Select the relevant Industry category.
    4. Select the Reporting time zone (i.e., your time zone).
  5. Click the Get Tracking ID button: 
  6. Copy the Tracking ID from the page: 


4

Add Google Analytics to Timely

Now that you have your tracking ID in hand, you can add this to your Timely account.
  1. In Timely, head to Setup > Google Analytics

  2. Select Universal in the Analytics type section: 

  3. Add your Google Analytics tracking Id in the Your account ID field provided: 

  4. Select how you would like your booking steps to be recorded into your analytics account. The options include:
    1. Simple (recommended): A distinct page address excluding any query-string for each booking step. Use this one to track confirmations.
    2. Full:  A distinct page address including any query-string for each booking step. This will also show you a unique link for every service/date range selected - the services aren't named and use a bunch of numbers and letters, so not super handy!
    3. Default: The default page address as detected by the analytics script. Note this may result in multiple booking steps being recorded under the same page address.
  5. Click Save to apply.

Google analytics can take up to 24 hours before the reports start showing any activity so check back the following day. You can also head back to the tracking info page at Google analytics in a few hours to see if Google has verified your tracking code!

Still need help? Get in touch with the Support Team Get in touch with the Support Team