How to use the Business Performance reports

Timely has four business performance reports that give you an overview of how your business is performing. 

  1. Executive Summary.
  2. Monthly summary.
  3. Future value.
  4. Customer spend.

1

Executive summary

The Executive Summary report gives you an overview of how your business is performing as a whole. There's so much information in this report, that we've created a separate guide for it.  Find out more about the Executive summary report

You can choose whether or not you'd like tax to be included in this report. You can also choose to filter the report by location or staff member.


2

Monthly summary

This report shows a summary of your appointments and sales grouped by month. This is particularly useful if you're wanting to compare months over a longer period, such as the year to date (as in example below).

The Average sale value is calculated by: 
(Invoiced services + Invoiced products + Invoiced packages) / Number of sales.
In the example above for Apr 2018, Average sale = (2990.50 + 790.30 + 230) / 38 = 105.55

The Invoice total value is calculated from the value of your invoices excluding refunds. This would be the Invoice Detail report's total value minus the Refund invoice report's total value. 

You can choose whether or not you'd like tax to be included in this report. You can also choose to filter the report by location or staff member.


4

Future value

The Future Value report shows the value of your bookings for the specified time period.

The report is grouped by staff, service and location and shows:

  • Total customers for that time period.
  • Total new customers for that time period.
  • Total bookings for that time period.
  • Total services booked during that time period.
  • Total online bookings during that time period.

Note: The Future value report is updated once a day at 3 pm GMT based on the booking statuses that are selected in the Report settings. Check that the Pencilled-in and Confirmed booking statuses have been ticked prior to 3 pm GMT to ensure that appointments in these statuses are included in the calculation. If you tick or untick the booking status boxes in the Report settings today, then these settings will be used to generate the report at 3 pm GMT. The report will show the updated results at 5 pm GMT. 


4

Customer spend

This report shows the total value of your customers' purchases. This report can be useful if you're wanting to reward customers for their loyalty.

The report shows all customers booked during the time period and includes:

  • Number of bookings.
  • Number of services booked.
  • Booking value (value of appointments in selected date range).
  • Value of invoiced services.
  • Value of invoiced products.
  • Discounts given.
  • Total invoiced value (value of invoiced services minus any discounts).

Note: Sales and invoice figures are based on the Invoice date (the date that the invoice was raised), not the date the appointment/class took place. This is something to bear in mind if you take online payments for bookings. You can amend the Invoice date of an invoice at any time, as required.

Refunds are not included in this report.

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