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Having an accurate and active Google Business Profile improves your discoverability, builds trust, and helps you attract new clients, all before they even visit your website.
What you will learn
Optimise your Goole Business Profile
Good to Know
💡 Tip: Keep your business details consistent across Google and Timely. It helps Google trust that your information is accurate and improves your ranking in local search results.
✨ Tip: Think of your Google Business Profile like your Instagram feed. Fresh content keeps it engaging, trusted, and seen.
Optimise your Google Business Profile
Once your Google Business Profile is live, it’s time to make it shine. Optimising your Google Business Profile helps your salon, spa, hair or beauty business appear higher in Google search results, which means more eyes (and clients) to your business.
1 Keep your details consistent
Check that your business name, address, phone, and working hours match what’s in Timely. Inconsistent info can confuse clients and hurt your ranking.
2 Add your services and descriptions
List the services you offer - like balayage, lash lifts, facials, or men’s cuts - using simple, clear names that clients might search for.
3 Add photos that show your vibe
Upload high-quality photos of your space, your team, and your work. Profiles with great visuals build instant trust and get more clicks.
4 Encourage and respond to Google Reviews
Your Google Reviews act as word-of-mouth for new clients.
Ask happy clients to leave a review after their appointment (💡 tip: you can automate this in Timely).
Reply to every review, even with a quick “thank you.” Google rewards active engagement.
Remember: Google Reviews stay with you, even if you change platforms, so you truly own them.
5 Update regularly
Keep your hours, services, and photos fresh. Regular updates tell Google your business is active and helps your listing rank higher over time.
Helpful Links
Why a Google Business Profile matters for your business
How to set up your Google Business Profile