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Think of your Google Business Profile as your salon's shopfront. It is the first place most potential clients look, and it often helps them to decide if they will book with your business, or go to the salon down the street. In this guide, you will learn how to make your Google Business Profile highly discoverable.
Reputation and visibility are everything in the salon industry, and a great Google Business Profile is absolutely essential for getting more clients in the door. Once you have set up your profile, you will want to optimise it for better discoverability. If you have not set up your profile yet, see our help guide How to set up your Google Business Profile for more instructions.
Timely notes:
Keep your business details consistent across Google and Timely. It helps Google trust that your information is accurate and improves your ranking in local search results.
Think of your Google Business Profile like your Instagram feed. Fresh content keeps it engaging, trusted, and seen.
How to optimise your Google Business Profile
Once your Google Business Profile is live, it’s time to make it shine. Optimising your Google Business Profile helps your salon, spa, hair or beauty business appear higher in Google search results, which means more new clients booking appointments. Here are some tips for how to optimise your Google Business Profile:
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Keep your details consistent
Check that your business name, address, phone, and working hours match what’s in Timely. Inconsistent info can confuse clients and hurt your ranking.
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Add your services and descriptions
List the services you offer - like balayage, lash lifts, facials, or men’s cuts - using simple, clear names that clients might search for.
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Add photos that capture your brand and quality of work
Upload high-quality photos of your space, your team, and your work. Profiles with great visuals build instant trust and get more clicks.
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Encourage and respond to Google Reviews
Your Google Reviews act as word-of-mouth for new clients:
Ask happy clients to leave a review after their appointment (you can automate this in Timely)
Reply to every review, even with a quick “thank you.” Google rewards active engagement
Remember: Google Reviews stay with you, even if you change platforms, so you truly own them
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Update your Google Business Profile regularly
Keep your hours, services, and photos fresh. Regular updates tell Google your business is active and helps your listing rank higher over time.