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How to send SMS campaign marketing

  • Updated

This article is for:

Elevate
Innovate

 

In this guide you will learn how to send text message marketing, a great tool to promote your salon to your clients. At Timely, we call this SMS campaigns; where you can send marketing to any clients who have given you their number and consent to receive text messages from your business! For more information, see our FAQ's - SMS Campaigns help guide. 

 

Important note: SMS campaigns are only available in Australia, UK, Ireland, NZ, Canada and US.

 

 

How to send SMS campaign marketing

1 Go to messages and select SMS campaigns.

 

2 Click on new SMS campaign.

 

3 If you would like to send a message to all of your clients, don't select anything here and click review clients.

 

4 If you’d like to choose which clients receive your campaign, you can use filters to make your message more specific to your clients’ interests. Your filter options are grouped into two categories::

 

Booking Details: 

  • Appointments within a specific date range
  • They've booked at a location 
  • They've booked with a staff member 
  • They've booked a select service
     

Client details: 

  • Needs rebooking 
  • Exclusive to VIP
  • Upcoming birthday
     

When selecting multiple options within the location, staff member, or service filters, clients only need to match one of the selected options to be included.

 

5 If you want to send to clients who need rebooking you will still need to select a date range. This makes sure clients who've had an appointment in the selected period will be included.

 

Important note: when using the needs rebooking filter, the date range selected is used to find clients who had appointments during that period. Future bookings are checked from the moment the campaign is generated, so any clients with a booking after that point are excluded, including later bookings the same day.

 

6 Click on review clients to see a list of the clients who’ll receive the message. If you’re sending the campaign to more than 50 clients, you’ll only see a sample of the list. Review the clients included and, if needed, go back to step 4 to update your recipient list.

 

7 When you're happy with the list targeted, click write message, and begin drafting. We suggest you include your business name so the client knows who the message is from. Personalising it with your client's name or adding emojis is not supported.

 

8 Click review campaign to see the final look of the message. A "Reply STOP to opt out" message is automatically added.

 

9 You can review the message, how many people will get the message and the total cost of the campaign. SMS campaigns aren't included in your monthly SMS allowance which is why there is a cost listed.

 

10 Click send campaign. Success! Your campaign has been sent.

 

Important note: it is not currently possible to filter an SMS campaign specifically for clients who haven’t visited within a set period of time. While you can target clients who had appointments within a selected date range and have no future bookings, this does not confirm they haven’t had other appointments outside that date range.

 

 

What do I need to do regarding charges and billing?

  • You will be charged immediately when you start sending your SMS campaign.
     
  • If there are any failed SMS deliveries (e.g. the mobile number is no longer in use) Timely will credit your SMS balance.
     
  • If there are SMS balance transferred on your account from a previous campaign, then that balance will be used up first.

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