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If you run a salon, spa, hair or beauty business, your Google Business Profile is one of the most powerful (and free!) tools to attract new clients.
Think of your Google Business Profile as your salon's most important digital shopfront. It's usually the first place your future potential clients look, and it often decides if they'll book with you or go to the salon down the street.
For a business like yours, where reputation and visibility are everything, a great Google Business Profile is absolutely essential for getting more clients in the door.
Here’s why it matters:
Be Found Instantly: When someone searches "haircut near me" or "best massage," Google is where they look first. A complete Google Business Profile is the only way to make sure your salon pops up in those local Google searches and on Google Maps.
Build Trust Right Away: A verified profile with high-quality photos, accurate opening hours, and real client reviews shows people you're professional and established. It gives them the confidence to book before they even step inside.
Easy Bookings, More Clients: Don't make people work to book! By adding your booking link (like your Timely link) directly to your Google Business Profile, you turn a casual searcher into a paying client with a single click.
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You Own Your Reviews: Your Google Reviews are yours forever. They are a massive asset that builds your brand's value and stays with your business, no matter what booking system or website you use.
💡 A polished Google Business Profile is like a great shop window - it helps clients discover you, trust you, and book with confidence.
Helpful Links
How to set up your Google Business Profile
How to optimise your Goole Business Profile for better discoverability